Ferrari takes aim at luxury goods world to boost brand value ahead of share listing

December 11, 2014 5:15 AM

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Ferrari takes aim at luxury goods world to boost brand value ahead of share listing

FILE - In this Sept. 10, 2014 file photo, Fiat-Chrysler CEO Sergio Marchionne, left, and then Ferrari President Luca Di Montezemolo attend a news conference in at the Ferrari headquarters in Maranello. Ferrari’s sleek sports cars and souped-up Formula 1 racing machines have made the prancing horse logo among the world’s most powerful brands. Now, as the company prepares for a public listing, it wants to cash in on the cachet. (AP Photo/Antonio Calanni, File) (The Associated Press)

FILE - This May 8, 2013 file photo shows a Ferrari logo on a wheel at the Ferrari factory in Maranello, Italy. Ferrari’s sleek sports cars and souped-up Formula 1 racing machines have made the prancing horse logo among the world’s most powerful brands. Now, as the company prepares for a public listi...

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