According to a new, recently-published study in the journal Personality and Social Psychology Bulletin, women who see another woman wearing red become more protective of their significant others. Prior studies have revealed that men are reportedly more likely to become romantically interested in ladies in red but this is the first study to examine how women respond to the color.
Researchers from the Slovak Academy of Sciences, Trnava University in Slovakia and the University of Rochester, New York joined forces to discover what the color red says to women. Their research included three distinct experiments.
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