How Fear Of Death Could Make You Splurge

September 25, 2014 12:42 PM

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How Fear Of Death Could Make You Splurge

If you’re trying to sell something, consider putting a tombstone in your ad. It might seem macabre, but a new study suggests that thinking about death makes people eager to buy.

Tom Jacobs at Pacific Standard report that the psychologist Enny Das and her co-authors showed participants several fake ads, some death-themed and some not. In a particularly grim experiment, they offered each subject the opportunity to see his or her own name and birth date on a gravestone, as par...

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