The slow-burning publicity campaign for Fault in Our Stars worked perfectly. The teen-romance had started pulling in reviews about a year ago, but it finally got its full U.S release on Friday (June 6, 2014) and pulled in $48 million. Tom Cruise's well-received blockbuster Edge of Tomorrow could only manage $29.1 million.
The Shailene Woodley starring movie is based on John Green's novel of the same name, which has to date sold over 10 million copies. It tells the story of two cancer-stricken teens falling in love. 20th Century Fox pulled off a perfect marketing strategy that focused heavily on social media outreach.