The Coachella Valley Music and Arts Festival, held in the Southern California desert on two consecutive weekends beginning Friday, is a style destination as much as a musical one — this year more than ever. Besides the ever-growing array of off-site parties and sponsored suites, there are now runway shows and a pop-up fashion store on festival grounds.
So what is the Coachella look? Think hippie meets hipster: lots of fringe and crochet, with a requisite floral headband or floppy sun hat. Just google "Vanessa Hudgens Coachella."