Farmers, Trade Association Debate Merits Of Organic Marketing Fund

April 6, 2015 8:58 AM

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Produce is often accompanied by signs like this one at a King Soopers grocery store in Fort Collins, Colo. But customers are often confused by their meaning, which is one reason the Organic Trade Association is trying to raise money for a "checkoff" to pay for consumer advertising and research.

Ask any shopper, and you're bound to find mixed answers for what an organic label means.

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