Looking for a way to encourage men to be more proactive about their health? Try infiltrating one of the places men frequent: the online dating site Tinder.
That’s the idea behind a new social media campaign called Matches for Men’s Health, aimed at getting men to receive regular medical check-ups from their doctors, Boston.com reported. In order to spread this message, two advertising interns have created a fake Tinder profile for a woman named “Nurse...
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