Facebook to sell real-time Super Bowl ads, taking on Twitter

January 28, 2015 12:10 PM

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Facebook to sell real-time Super Bowl ads, taking on Twitter

(Reuters) - This Super Bowl Facebook is taking a page from Twitter's playbook, for the first time during a football championship selling ads that target people based on what they are talking about in real time.

These include video ads that will play automatically on Facebook's newsfeed, triggered by key words that members mention in their posts as they watch the American football game on Feb. 1.

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