Facebook gets in on Super Bowl ad action and it’s your timeline that’ll pay the price

January 29, 2015 2:21 AM

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Facebook gets in on Super Bowl ad action and it’s your timeline that’ll pay the price

Facebook is making a play to grab a share of the Super Bowl’s $66 billion in marketing revenue by making your timeline available for real-time advertising for the first time this year, Reuters reports. That means if you happen to update your status on Sunday to make it football-related in any way, your timeline might trigger a few ads, including of the annoying video variety.

“Your Facebook feed is going to be unbearable during the Super Bowl,” Engadget.com’s Daniel Cooper titled his article about the subject. Cooper says even if you’re not watching the game, but instead trying to talk politics or some other subject, you might still be subject to the real-time pop-up ads...

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