Facebook to Bypass Ad Blockers on Desktop; Updates Ad Preferences

August 9, 2016 5:07 PM

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Facebook giveth, and Facebook taketh away: Ad-blocking software will no longer work when accessing the social network via desktop, but improved ad preferences were rolled out.

We’ve designed our ad formats, ad performance and controls to address the underlying reasons why people have turned to ad-blocking software. When we asked people about why they used ad-blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerf...

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