Exposing the Murky World of Online Ads Aimed at Kids

April 8, 2015 12:27 AM

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When YouTube released an app specifically for kids a couple months back, many parents rejoiced. If the app worked as promised, they’d have to worry less about their kids stumbling onto grown-up content on the video network, much less on cable’s carnival of depravity. But a more insidious threat may be afoot in this supposedly innocent walled-off world.

At least, that’s the claim of 10 consumer watchdog groups who filed a joint complaint today with the Federal Trade Commission over the YouTube Kids app, claiming it misleads parents and violates rules on “unfair and deceptive marketing” for kids.

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