An 'explosion' of youth exposure to e-cigarette TV ads

June 2, 2014 11:52 AM

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An 'explosion' of youth exposure to e-cigarette TV ads

As the federal government moves to set rules that would ban the sale of electronic cigarettes to minors, a new study shows that TV ads for the products have increased dramatically during programs most likely to be watched by adolescents and young adults.

According to the study published online today by the journal Pediatrics, between 2011 and 2013 exposure to e-cigarette TV ads increased by 256% among adolescents ages 12 to 17 and by 321% among young adults, ages 18 to 24.

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