Expert: Why Kim Kardashian Chose Snapchat to Share Taylor Swift Recording

July 19, 2016 9:07 AM

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Bad blood — but good strategy? With basically the entire internet debating Kim Kardashian's move to leak Taylor Swift's phone conversation with Kanye West about his tune "Famous," social-branding expert Jasmine Sandler tells Us Weekly exclusively about the thought process that likely went into the reality TV star's decision to post the recording, along with which of the stars could be hurt more in the long run by this flap.

. In the snaps, Swift, 26, appears to be OK with West, 39, singing about her, although she wrote on Instagram after the recordings were released that she hadn't realized the rapper would refer to her in the tune as "that bitch." (The full lyric in from the the Life of Pablo song reads, “I feel like ...

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