'Expensive' placebo drug proves more effective than 'cheap' placebo

January 28, 2015 10:23 PM

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'Expensive' placebo drug proves more effective than 'cheap' placebo

"We wanted to see if the people’s perceptions of the cost of the drug they received would affect the placebo response," Alberto J. Espay explained.

In a recent study, researchers found a patient's perception or expectations of a drug (based on how much it costs) significantly affected the drug's efficacy.

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