'Expensive' placebo drug proves more effective than 'cheap' placebo

January 28, 2015 10:23 PM

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"We wanted to see if the people’s perceptions of the cost of the drug they received would affect the placebo response," Alberto J. Espay explained.

In a recent study, researchers found a patient's perception or expectations of a drug (based on how much it costs) significantly affected the drug's efficacy.

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