How Expensive People Think Meds Are Impacts How Well They Work

January 28, 2015 10:23 PM

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How Expensive People Think Meds Are Impacts How Well They Work

We’ve all heard of the placebo effect: just believing in the healing power of a pill is sometimes enough to make a person feel better, even when there’s not medicine inside. Now, a new study shows that when people take a drug believing it’s more expensive than it actually is, they tend to think the drug is working—even when it’s just a placebo.

In a study published in the journal Neurology, researchers told 12 people with Parkinson’s disease that they were receiving two variations of the same drug, but one was more expensive than the other. They were told that the study was meant to assess whether the two drugs were in fact similar in effi...

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