This Is What Everyone Talks About At America's Favorite Music Festivals

August 28, 2014 12:44 PM

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This Is What Everyone Talks About At America's Favorite Music Festivals

Diving into the conversation surrounding the 2013-2014 music festival season, Eventbrite teamed up with social media research company Mashwork to put together a thorough examination of what it is that attendees have been buzzing about during the time period.

Analyzing 20 million social media conversations, it was discovered that 89 percent of the chatter occurred before (54 percent) and after (29 percent) the event (the remaining 17 percent occurring during the actual festival). Digging deeper, it was revealed that the lineup in totality (as opposed to ...

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