Every 'Simpsons' Ever: Is FXX Using Netflix's Business Model On Cable?

August 21, 2014 7:47 PM

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Today begins what seems like an unprecedented television event: For the remainder of the month, basic cable newcomer FXX will celebrate its being the new, exclusive, syndication home of The Simpsons by airing every episode ever made (and the movie), back-to-back-to-back, with no repeats. It’s a genius marketing move on the part of the network: it gets its name out there while giving the people something they want, a chance to watch and/or DVR golden age Simpsons episodes. But while the marketing ploy may sound original, it’s actually nothing new. In fact, if one were truly break it down, they’d see it’s nothing more than the Netflix Netflix strategy of exclusivity adapted for basic cable.

Before it was known as the streaming giant of new media, Netflix was nothing more than the Blockbuster “competitor” that shipped DVDs to you every couple days. When the company got into the streaming game at first, it did so with cheap titles that could pad out a library that was rather thin otherwi...

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