Even without playoffs, Heat see business success

April 22, 2015 8:47 PM

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Even without a playoff-bound team and no LeBron James jerseys to sell anymore, the Heat remained a huge draw at the box office, on television and in stores. The Heat sold more merchandise at home games than any other team in the NBA, were fourth in regional TV ratings and saw attendance remain basically the same compared to last season.

Crowd size dipped, but barely — just 69 people per game, on average. The Heat played home games at 100.9 percent of the arena's capacity in 2013-14; they played at 100.6 percent of capacity this season, ranking again among the league's elite.

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