Inconceivable! Fox’s Empire ratings have gone up again. The hip-hop drama’s third episode climbed to 10.9 million viewers and a big 4.3 rating among adults 18-49. That’s up 8 percent after the show already shocked the industry by climbing in week two from its strong premiere. This just doesn’t … hardly … ever … happen.
There were mitigating factors which almost certainly helped: Empire‘s lead-in American Idol (11.5 million, 3.3) was up this week while Empire‘s biggest rivals in the hour—ABC’s Modern Family and Black-ish—were both in repeats last night. But still: The typical pattern is a show’s highest-rated episo...
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