The Economics of Music Festivals

April 13, 2015 8:22 PM

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The major music festivals of today are the antithesis of traditional 1960s hippie folklore.

It's not that these two to four-day events are without peace, love and happiness. Instead, the difference lies in the price tag. While you're snapping selfies in your flower crown and drinking beer out of a camelback, you're contributing to a thriving billion-dollar love child of corporate America. ...

Also read: Coca-Cola's revenue beats on higher soda prices in North America

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