For Earth Day, Levi Strauss & Co. wants consumers to pledge to wash less

April 21, 2015 4:45 PM

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For Earth Day, Levi Strauss & Co. wants consumers to pledge to wash less

An American denim pioneer is working to scrub consumers’ perceptions about their clothes, in an attempt to shed light on the impact that washing just one pair of jeans has on the environment.

A recent study by Levi Strauss & Co. found that 1,000 gallons (3,800 liters) of water are used over the lifetime of a pair of jeans, with regular care contributing 37 percent of the roughly 74 pounds of carbon dioxide emitted during the jeans’ use.

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