Those worried about the rise of e-cigarette use have another data point to point at today. According to the first government study on usage, teens and high school students are turning to e-cigarettes over traditional smoking. Traditional tobacco use continues to plummet, but the number of e-cigarette users marches higher.
Health advocates have long been worried that e-cigarettes would be used as a gateway to traditional smoking, but the data is not pointing to that. Instead, e-cigarettes are pulling in users that wouldn’t traditionally smoke, due to the perception they are healthier than tobacco products.