Well, I’ve heard of getting ahead of the story via crisis 101, but tobacco companies are running past the story of e-cigarettes today. The companies are placing more stringent health warnings on packing than is required by law. Goodness of their heart? Not really, it’s more of a ‘see, we are looking out for the public good’ PR move.
It is a smart move, and has public health advocates spinning in their seats this morning. Smaller e-cigarette makers have been resistant to place health warnings, even sometimes claiming modest health benefits. Not big tobacco.