E-cigarette ads trigger the urge to smoke

March 14, 2015 12:42 PM

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According to a new study in the journal Health Communication, researchers from the University of Pennsylvania’s Annenberg School for Communication found that watching e-cigarette television advertisements can make people crave for tobacco, irrespective of whether they smoked before or not.

Researchers Erin K. Maloney, Ph.D. and Joseph N. Cappella, Ph.D. studied more than 800 daily, intermittent and former smokers. They established 3 conditions for the participants – watching the ads, watching ads with only the audio, or simply answering a series of unrelated media use questions that t...

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