E-Cigarette Ads Make People Crave For Real Cigarettes

March 14, 2015 2:19 PM

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Advertising and marketing for e-cigarettes entices smokers to smoke more and could spur former smokers to start smoking again, according to new research from the University of Pennsylvania's Annenberg School for Communication.

Researchers say marketing and ads ignite cravings for tobacco and that's not a good thing given e-cigarettes are viewed as both a healthier tobacco alternative and potential tool for reducing or quitting smoking completely. The fact e-cigarette marketing ignites a craving in ex-smokers is just as wo...

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