E-cig TV ads targeting youth increased 256 percent in past two years

June 3, 2014 11:25 AM

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The research revealed that over 75 percent of e-cigarette ad exposure to youth occurred on cable networks.

According to a new study by researchers at RTI International and the Florida Department of Health, which appears in the latest issue of the journal Pediatrics, television advertising for e-cigarettes has increased 256 percent for youth and 321 percent for young adults in the U.S. from 2011 to 2013. ...

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