Dress it up how you like, but Subway's new Halloween ad is being called sexist

October 3, 2014 12:58 PM

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Summer's over, but now we have to stay buff for ... Halloween season? That's the mood Subway hoped to capitalize on in a new ad, in which a woman asserts she has to eat healthy to fit into her sexy Halloween costumes.

Eating healthy is something everyone should do year round, but an ad playing on women's concern for their weight, coupled with an overabundance of very adult costumes (for a night that's traditionally about children) is causing controversy. (Sexy Halloween costumes have long been weirding us out.)

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