Followers of the Toronto rapper lucked out big-time this week when he became the latest musical superstar to drop a set of new tunes online out of the blue. Released at the stroke of midnight (Toronto time, of course) a few hours after being teased on his blog, the 17-song mixtape If You’re Reading This It’s Too Late joins the ranks of other surprise releases like Beyonce’s self-titled album and U2’s Songs of Innocence. Though it’s clearly closer to the former than the latter, if the instantaneous and rabid online response was anything to go by. At least one site claimed the 28 year old formerly known as Aubrey Graham earned $700K from iTunes sales in just two hours, supposedly outperforming Queen Bey financially and definitely getting a more heroic welcome than Bono and his superfriends’ involuntary download.
That reception is no surprise for a few reasons. First because IYRTITL is Drake’s first album-length release since his deservedly award-winning and universally beloved 2013 release Nothing Was the Same. Second because it seems to be more than a tossed-off stopgap or half-baked pump-primer for his ho...
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