Dove's 'Choose Beautiful' Campaign Says Women Are So Much More Than Average

April 7, 2015 12:30 PM

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Dove's 'Choose Beautiful' Campaign Says Women Are So Much More Than Average

As part of the brand's latest campaign, which launched on April 7, Dove set up signs above side-by-side doors in five cities around the world. In each city, one door read "Beautiful" and the other "Average." A camera crew then observed the way women reacted to the marked doors -- and which one they ultimately walked through. The results are a powerful commentary on how many women perceive their own beauty.

The video was shot in Shanghai, San Francisco, London, Sao Paulo and Delhi. Most of the women -- though definitely not all -- walked through the "Average" door. Some laughed and walked through their chosen entrance quickly, while others paused and thought about the choice they were about to make.

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