Dove 'Beauty Patches' Reveal Women Need Only A Small Push To Perceive Themselves As Beautiful

April 10, 2014 8:54 PM

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Dove 'Beauty Patches' Reveal Women Need Only A Small Push To Perceive Themselves As Beautiful

By Justin Caba | Apr 10, 2014 04:57 PM EDT

A patch that can improve a woman’s perception of her own beauty? It may seem far-fetched, but that’s exactly what Dove set out to prove with the creation of its RB-X Beauty Patch. Women participating in a research group were asked to wear the Dove Patch for two weeks while maintaining a video diary ...

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