Don't machine wash your denim, says Levi's CEO

May 22, 2014 2:10 PM

5 0

(CNN) -- Levi Strauss CEO Chip Bergh has some unusual style advice for 501 fans: Step away from the washing machine.

The denim honcho shared the words of wisdom Tuesday at Fortune's Brainstorm Green conference in Laguna Niguel, California.

Read more

To category page

Loading...