Don Draper Shot ‘The Lone Ranger’

July 8, 2013 8:03 PM

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Don Draper Shot ‘The Lone Ranger’

Summer and the blockbuster movie! These big-budget, director-driven, star-helmed films are the “tentpole” events that are supposed to see a studio through it’s budget cycle; they are the revenue spinners that carry the loss leader smaller films that create “Oscar buzz.” Summer family fun is going to the beach and going to the movies.

So what happened this year? Variety, The Hollywood Reporter and every other publication that reports on the entertainment industry is trying to figure out why some of the most-hyped films of the summer are– let’s face it–the f-word: “flops.” The suggested reasons for the poor box office showings ran...

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