Even Domino's itself isn't amused by an S&M ad which recently made its rounds on the internet. The ad, which apparently tries to cash in on the hype surrounding the upcoming "" movie, features a tongue tied up and ball-gagged with a tagline which reads, "You're going to suffer and enjoy every moment."
Company spokesman Tim McIntyre admits the ad is "real." He tells PEOPLE, "The ad was created and pitched by an agency to the independent franchise in Israel." However, it wasn't supposed to be released since the company didn't approve it.