Does Organic Food Taste as Virtuous If It Goes Mass Market?

March 18, 2015 12:17 AM

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Does Organic Food Taste as Virtuous If It Goes Mass Market?

She serves her children organic food. She swears she would never open a can of soup for a toddler’s lunch.

She is Plum Organics’ core customer. And Plum hopes she will buy its new pouches of organic tomato meatball soup with kale and spinach even if it got help from owner Campbell Soup Co. to make them.

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