Does expensive Placebo work better? Or do you just think so?

January 29, 2015 7:51 AM

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Although there is no difference between generic drugs and their brand-name counterparts, which are more expensive, the effect they can have can vary, especially if users believe that expensive drugs are more effective.

In a recent study, researchers found how a patient perceived a drug (based on its cost) made a significant difference on the drug’s efficacy. The new study was published this week in the journal Neurology.

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