How Do You Market To Millennials?

February 24, 2015 8:46 AM

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For the last few months, NPR has been looking into millennials, as part of our series called New Boom. This group, some 80 million strong, spends by some estimates over 1 trillion dollars a year. We wondered: how should brands and advertisers go about reaching millennials, if they're so powerful, but also so different than generations before them?

A few months ago, NPR's Sam Sanders and Chloe Prasinos hosted a focus group with Southern California millennials, to talk about what brands, advertising, and marketing works for them. Of course, the group of about two dozen we talked to can't possibly be representative of all millennials, but they d...

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