Do women perceive other women in red as more sexually receptive?

July 11, 2014 1:41 PM

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Previous research has shown that men perceive the color red on a woman to be a signal of sexual receptivity. Women are more likely to wear a red shirt when they are expecting to meet an attractive man, relative to an unattractive man or a woman. But do women view other women in red as being more sexually receptive? And would that result in a woman guarding her mate against a woman in red? A study published in Personality and Social Psychology Bulletin sought to answer these questions.

Nonverbal communication via body language, facial expressions and clothing conveys information to others, occasionally with unintended social consequences. Researchers from the University of Rochester, Trnava University, and the Slovak Academy of Sciences collaborated to study what information the c...

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