Do Drug Costs Affect Perceived Efficacy?

January 29, 2015 10:35 PM

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Do Drug Costs Affect Perceived Efficacy?

When patients thought a drug was expensive, it was more effective -- maybe.

Parkinson's disease (PD) patients given an "expensive" placebo had greater improvements in motor function than patients treated with a placebo they were told was cheap, although the scale of the effect was relatively small.

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