Do Brain Sex Differences Explain Gendered Job Preferences?

September 9, 2014 5:40 PM

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Do Brain Sex Differences Explain Gendered Job Preferences?

I'll admit I get choked up by the new girl power advertising, including Verizon's "Inspire Her Mind" and Always' "Throw Like a Girl" videos. Each depicts young girls' unabashed exuberance for science (Verizon) and sport (Always) and then fast-forwards to show how such passions are squelched as they turn into adolescents. Both ads resonate with other movements aimed at breaking down gender stereotypes in children's lives, such as the British "Let Toys Be Toys" campaign and the Kickstarter-funded GoldieBlox toy, designed to encourage girls' building play.

But not everyone is so moved by this movement. Conservative commentator Christina Hoff Sommers tweeted that the Verizon ad is "manipulative gender propaganda" and has railed against claims that sexism and stereotyping are responsible for the dearth of women in fields like engineering and computer sc...

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