How diversity is driving 'Furious 7' box office success

April 6, 2015 8:08 PM

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How diversity is driving 'Furious 7' box office success

"Furious 7" opened to a record $146.5 million U.S. box office this weekend, and much of its success seems to be driven by the film's popularity among minority audiences.

A huge 75% of those who saw the film this weekend were non-white. This includes Hispanics, who at 37% made up the majority of the film's attendance. Only 25% of the movie's audience was white while 24% was African-American and 10% was Asian.

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