Disney tickets will now cost more on peak days, with new 'demand pricing'

February 28, 2016 4:24 PM

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In an effort to better manage traffic at its parks -- and raise more revenue -- Disney has implemented a new ticket pricing system that charges park-goers more on "peak" days.

A peak day at the Magic Kingdom at Walt Disney World in Orlando will cost $124, up from the previous standard $105 one-day ticket price. A "value" day, such as a weekday during a school year, would cost $105, while a "regular" day would be $110. The pricing changes went into effect Sunday (Feb. 28).

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