Disney's CINDERELLA is Off & Running with $2.3 Million at Thursday Box Office

March 13, 2015 5:14 PM

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Deadline reports Walt Disney live-action feature film CINDERELLA is off and running, bringing in $2.3M in Thursday preview show, a number that beats several recent Disney family films including November's Big Hero 6 ($1.4M) and 2013's Oz Great and Powerful ($2.09M) as well as other recent fairy tale reboots such as Universal's Snow White & The Huntsman ($1.6M).

The story of "Cinderella" follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McSh...

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