Disney looks to avoid the mistakes that it made with The Little Mermaid as it expands its Frozen empire

September 17, 2014 1:07 PM

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Disney looks to avoid the mistakes that it made with The Little Mermaid as it expands its Frozen empire

25 years ago when The Little Mermaid first arrived in theaters, The Walt Disney Company really wasn't ready to capitalize on how successful that hand-drawn animated feature would become.

And I mean REALLY not ready. If you dropped by your local Disney Store during the 1989 holiday season looking to purchase some Little Mermaid -themed merchandise, you'd have learned that what little had been ordered in advance had long since been sold out. Most likely, the only item that would have ...

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