Disney CEO on 'Star Wars': 'We struck more than gold'

December 17, 2015 2:05 PM

20 0

Disney CEO on 'Star Wars': 'We struck more than gold'

LONDON Walt Disney Co has "struck more than gold" with the "Star Wars" franchise and it wants to expand plans to build attractions for the sci-fi saga in its theme parks, Chief Executive Bob Iger said.

Some three years after Disney bought George Lucas' Lucasfilm Ltd for $4 billion, it is bringing its first "Star Wars" picture to cinemas this week in what has been billed as the movie release of the year.

Also watch: NYCFC star David Villa named MLS MVP after 22-goal season

Read more

To category page

Loading...