Disney CEO on 'Star Wars': 'We struck more than gold'

December 17, 2015 2:05 PM

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Disney CEO on 'Star Wars': 'We struck more than gold'

LONDON Walt Disney Co has "struck more than gold" with the "Star Wars" franchise and it wants to expand plans to build attractions for the sci-fi saga in its theme parks, Chief Executive Bob Iger said.

Some three years after Disney bought George Lucas' Lucasfilm Ltd for $4 billion, it is bringing its first "Star Wars" picture to cinemas this week in what has been billed as the movie release of the year.

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