Discovery's new boss is ready to get serious

January 13, 2015 5:08 PM

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PASADENA, Calif. - There's a new boss in charge at the Discovery Network, and he's anxious to get rid of mega-sharks, mermaids and man-eating snakes.

Rich Ross, a longtime Disney executive who began last week as president of Discovery Communications' flagship channel, said he wants to broaden its appeal to reach more women and families. He has also been quick to make clear what he doesn't want Discovery to be.

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