Digital Tracking: ‘SpongeBob’ Sequel to Soak Up Box Office

February 6, 2015 8:07 PM

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Digital Tracking: ‘SpongeBob’ Sequel to Soak Up Box Office

How Moviepilot sees this week’s wide releases shaping up on Facebook, Twitter, YouTube and Google

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Googl...

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