Digital Tracking: ‘The Boy Next Door’ Flirts with Box Office

January 24, 2015 12:52 AM

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Digital Tracking: ‘The Boy Next Door’ Flirts with Box Office

How Moviepilot sees this week’s wide releases shaping up on Facebook, Twitter, YouTube and Google

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Googl...

Also read: UW’s Chris Petersen on sweating out a playoff berth: ‘I felt good all along until probably the last five minutes’

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