Hollywood descends on the Sundance Film Festival this week, checkbooks in hand, hoping to find the next big thing in indie movies. In many cases, that means buyer beware, because the thin mountain air in Park City can turn conservative bidders into free spenders.
“People get the fever sometimes,” says Jim Berk, CEO of Participant Media. “Everybody is looking for that next ‘Juno’ or ‘(500) Days of Summer.’ They want to find the next Cary Fukunaga or that new hot director they have to be in business with. That’s what drives the hype and the excitement.”