The Digital Drug: What Makes You Text and Drive Despite Known Dangers

November 5, 2014 5:48 PM

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The Digital Drug: What Makes You Text and Drive Despite Known Dangers

Why do some people text and drive, even when they know it's dangerous?

The answer is dopamine, a neurochemical that we experience as pleasure in the midbrain. I call dopamine a "digital drug" because we get a little squirt of it every time we get positive news from a friend or loved one by text, email or social media. Our brain is conditioned to seek that positive "hit...

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