How a Digital Communication Company Is Helping Health Organizations Reach the People Who Matter

September 9, 2014 12:36 PM

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You may have an important health message, but if you're not reaching the right audience for that message, it may as well all be for naught.

That's why it's important to identify the "conversation catalysts" -- the people who are influential, or connected, enough to get a message across -- so that important missions, like preventing suicide among college students, can be effective.

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